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By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

Latest Headlines

10/24/17 By: USA Hockey - Red Line Editorial, Inc.

Throughout his four years in high school, Declan Farmer got pretty good at juggling his academic... Learn more

10/23/17 By: Abel Mehari

Life has its twist and turns that are completely unexpected, which can make or break an... Learn more

08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more


U.S. blanks Canada for gold at IPC World Sled Hockey Championship

The U.S. scored all its goals in the third period to beat Canada 3-0 in the IPC World Sled Hockey Championship gold-medal game in Buffalo, N.Y., the Americans’ first World title on home ice.

May 5, 2015
Nick Zaccardi - NBC Sports

Declan Farmer to lead Team USA at world championships

When U.S. Hockey Hall of Fame coach Jeff Sauer speaks about forward Declan Farmer, he talks about what a splendid athletic specimen he is with his strong arms, big hands and creative mind for the game.

"Declan isn't afraid to play physical," Sauer said. "He and (linemate) Brody (Roybal) are not afraid of anything or anybody."

What Sauer doesn't bring up is that Farmer, 17, was born as a bilateral amputee, one above the knee, one below the knee.

April 26, 2015
Kevin Allen, USA TODAY Sports

Buffalo 2015: Lipsett’s Group A picks

Buffalo 2015 commentator, retired ice sledge hockey player and triple Paralympian Taylor Lipsett, gives us his choice of athletes to look out for at the ice sledge hockey Worlds. Taylor Lipsett of the United States looks on during the Ice Sledge Hockey Preliminary Round Group A match between the United States of America and Italy at Shayba Arena, Sochi, Russia

The 2015 IPC Ice Sledge Hockey Championships A-Pool will be shown live from the HARBORCENTER in Buffalo, New York, USA, at

April 23, 2015
Taylor Lipsett - International Paralympic Committee

NBC Sports Group To Provide Unprecedented Coverage Of 2015 IPC Sled Hockey World Championship

International Paralympic Committee (IPC) Ice Sledge Hockey and NBC Sports Group have announced an unprecedented 40 hours of coverage of the 2015 IPC Paralympic Sled Hockey World Championship in Buffalo, N.Y., culminating with live coverage of the gold medal game on Sunday, May 3, at 2:30 p.m. ET on NBCSN.

April 16, 2015
NBC Sports


25 of the nation’s top para-athletes will represent the U.S. at this summer’s IPC World Swimming Championships.
Headliner Jessica Long leads a talented and experience crew into Glasgow, Scotland, this summer. Long owns 12 Paralympic gold medals and competed in Athens, Beijing and London.
The team features 16 returning swimmers from the 2008 and 2012 Games.

April 4, 2015
By Jared Anderson SwimSwam

Mallory Weggemann Among Stars On USA’s Parapan American Games Swim Team

Twenty athletes, including Paralympian Mallory Weggemann, were announced today by U.S. Paralympics, a division of the United States Olympic Committee, to the U. S. swimming team roster for the 2015 Parapan American Games, held Aug. 7-15 in Toronto.

April 4, 2015
By Jeff Cummings Swimming World Magazine

Girls Sports Month: Mallory Weggemann on the power of sports to overcome challenges

Across the world of adaptive sports, few athletes have made a bigger splash than Mallory Weggemann. The 25-year-old swimmer with paraplegia won the gold medal at the Paralympic Games in London in the 50-meter freestyle in the S8 classification with a record-setting time, a stunning development in large part because she had previously always competed a classification lower, in the S7 division.

March 29, 2015
by: Cam Smith, USA Today


FINIS, Inc., a leader in technical swimming equipment, is proud to announce that the “Redefine Limitations” campaign, featuring sponsored athlete and Paralympic Gold Medalist Mallory Weggemann, has been nominated for a 2015 Telly Award in the category of online webisodes, segments or promotional pieces.

March 18, 2015
Mel Stewart - SwimSwam

Sochi 2014 athletes’ view: Declan Farmer

One year after Sochi 2014, the USA’s ice sledge hockey star looks back at his Paralympic dream and ahead to the future.

March 13, 2015
Stuart Lieberman - International Paralympic Committee

'Wynn' added to 2013-16 Code of Points

he International Gymnastics Federation (FIG) recently approved naming a still rings skill after the USA's Brandon Wynn of Voorhees, N.J./Team Hilton HHonor (U.S. Olympic Training Center), because he was the first gymnast to compete the skill at an official FIG competition.

February 26, 2015
USA Gymnastics


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