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“FACTORY” - The source of prolific production. A location where the assembly, craft or process of converting raw materials into a finished product is born.

As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

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ASICS Signs Track and Field Athlete Bryan Clay

ASICS America is pleased to announce the signing of outstanding track and field athlete Bryan Clay. Clay is a two-time Olympic medalist in the decathlon and a two-time IAAF World Indoor Champion in the heptathlon. “It’s important for me to feel like I'm part of a family and not just a number,” says Bryan Clay. “ASICS embodies exactly that same principle! They go above and beyond to make you feel wanted, appreciated, and valued.” Clay is the reigning Gold medalist decathlete from the 2008 Beijing Games and Silver medalist at the 2004 Athens Games. He has also had success at the World Indoor Championships in the heptathlon with Gold medals in 2010 and 2008 and Silver medals in 2006 and 2004. Originally from Austin, Texas, Clay was raised in Hawaii where his mother gave him a choice to swim or run track and field. He chose track and field because he didn’t want to wear a swimsuit! Clay graduated from Azusa Pacific University in Glendora, Calif. where currently trains and resides with his wife and three children.

April 14, 2012

Procter & Gamble Announces Sponsorship of 28 U.S. Olympic and Paralympic Athletes and Hopefuls for London 2012 Olympic and Paralympic Games; Launches P&G|Team USA Youth Sports Fund

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced its sponsorship of 28 U.S. Olympic and Paralympic hopefuls for the London 2012 Olympic and Paralympic Games. These athletes will represent 13 iconic P&G brands, including Tide®, Crest®, Duracell®, Gillette®, Pampers® and others at the London 2012 Games. These world class athletes are part of the company’s global campaign that includes sponsorship of more than 150 athletes around the world. P&G also announced the launch of the P&G|Team USA Youth Sports Fund, with a goal of raising $500,000 through the London 2012 Games. The fund will help moms raise happy, healthy kids by providing broader access to youth sports as part of P&G’s ‘Thank you, Mom’ campaign. This is part of the company’s global effort to raise more than $5 million for youth sports.

April 4, 2012

NFL veteran in town raising awareness for lung cancer after losing his wife

BALTIMORE - Chris Draft, a 12-year-veteran of the National Football League, got a special tour of the Kimmel Cancer Center at Johns Hopkins today. Draft says he was happy to bring awareness to the work being done at Johns Hopkins, especially for the fight against Lung Cancer. He lost his wife Keasha Rutledge to the disease last December. Rutledge was diagnosed with stage four Lung Cancer just 11 months before the couple married.

March 28, 2012

Ex-Charger Steve Gregory signs on

FOXBORO — The Patriots [team stats] took a giant step toward solidifying their secondary yesterday, adding a player who could become a starter alongside Patrick Chung. Former Chargers safety Steve Gregory became the newest member of the Patriots, agreeing to a three-year deal that pays between $2 million and $3 million per year, a source said. The deal was confirmed by Gregory’s agent, David Canter, though he would not provide details.

March 16, 2012
Ian R. Rapoport

Cracking the Long-Jump Code

The human race has made some tremendous advances over the last couple hundred thousand years. Stone tools. Vaccines. Pop-Tarts. But here's something we haven't quite mastered: how to long jump. When Bob Beamon leapt 29 feet, 2 ½ inches to set a world record at the 1968 Olympics, his performance was a total anomaly: He smashed the old record by nearly two feet. It helped that Beamon was jumping in the thin air of Mexico City with a slight wind at his back, but Beamon also benefited from a flash of biomechanical wizardry not even he could replicate.

February 14, 2012
Scott Cacciola

Olympians Apolo Ohno, Janet Evans, Bryan Clay unveil BMWs

Speed, agility, athleticism. They're qualities that any automaker wants in a car. So who better to introduce the new BMW 3 Series than three U.S. Olympians. Speed skater Apolo Ohno, swimmer Janet Evans and decathelon champ Bryan Clay were on hand at the North American International Auto Show in Detroit today to introduce the popular compact luxury car and its environmentally friendly sibling, the ActiveHybrid 3. The new 3 Series, which its North American introduction here, is hugely important for BMW. The model alone has accounted for about half of BMW's sales since it landed in the U.S. in 1987.

January 9, 2012
Chris Woodyard

Clay named Visa Humanitarian of the Year

Reigning Olympic decathlon champion Bryan Clay has been named the 2011 Visa Humanitarian of the Year by USA Track & Field. Clay will be honored on Saturday, December 3, at the Jesse Owens Awards and Hall of Fame Induction Ceremony in St. Louis, Mo. The event is held in conjunction with USA Track & Field’s 2011 Annual Meeting. "Receiving this award is an honor and a source of encouragement for me to continue doing what we set out to do at the Bryan Clay Foundation starting in 2005,” Clay said. “Like my coach once said to me, ‘To whom much is given, much is expected.”

November 11, 2011
www.usatf.org

Minnesotan Weggemann wins ESPY

Mallory Weggemann of Eagan, Minn., is a winner once again. On Wednesday, the Minnesota-born athlete won an ESPY for Best Female Athlete with a Disability. Weggemann received her ESPY nomination for her performance at the International Paralympic Committee (IPC) Swimming World Championships in Eindhoven, Netherlands, in August 2010, when she was awarded eight gold medals and one silver medal, setting nine new world records. On Jan. 21, 2008, complications from an epidural injection left the college freshman paralyzed from the waist down at age 18. Three months later, she was back in the pool and has since become the world's fastest female paraplegic swimmer. She is expected to be one of the highest performing athletes at the 2012 London Paralympic Games. "I have always loved the sport, but when this happened, I thought my days of swimming were over," said Weggemann. "And when I realized I could still do it, well I will never forget that moment."

July 14, 2011

2Day's 2Cents: Eagan paralympic athlete up for ESPY

Mallory Weggemann might just be the world's most dominating Paralympic athlete. The Eagan native holds 33 American records and 15 world records. She won eight gold medals and one silver medal at the 2010 World Championships in Eindhoven, Netherlands. She'll swim for glory in the 2012 Summer Paralympic Games in London. Right now, however, the 22-year-old is locked in on winning one elusive award: an ESPY (Excellence in Sports Performance Yearly). Weggemann was nominated by ESPN for the Best Female Athlete with a Disability category for her dominance in the Netherlands, where she set nine world records. She was informed of her nomination when she was in Colorado Springs for a team camp, out for ice cream with friends.

July 5, 2011
Alex Prewitt

US team looks to dominate in the decathlon

EUGENE, Ore. — Decathlete Trey Hardee describes the state of his sport in the United States as "a tsunami of talent." Hardee, along with veteran Bryan Clay and newcomer Ashton Eaton, are the decathlon's current stars. They've fueled whispers that, if everything goes right, the Olympics in London next summer could see a rare U.S. sweep. Clay and Eaton will compete at this week's national championships at Hayward Field in Eugene. The top finishers in the event will determine the U.S. team at the world championships in Daegu, South Korea, this August. Hardee has a bye because he's already made the team as the reigning world champion. But to hold his spot, he'll have to compete in at least one event, so he'll take part in the long jump and 110-meter hurdles. "I'm just going to go in and have a good time and enjoy the moment," he said. Hardee holds the world-best mark in the decathlon this season after scoring 8,689 points in Austria last month. Eaton is the decathlon's new kid on the block, but he is well known in Eugene. A former Oregon Duck standout, Eaton is a three-time NCAA champion in the decathlon and the world indoor record holder in the heptathlon. Eaton credits his success to the fact that he had two athletes to "chase" in the event — Hardee and Clay. "Now I feel to complete this whole thing, I have to prove myself," he said.

June 22, 2011
Anne M. Peterson, AP Sports Writer

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