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“FACTORY” - The source of prolific production. A location where the assembly, craft or process of converting raw materials into a finished product is born.

As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

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08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more

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07/14/17 By: Abel Mehari

When Taylor Lipsett was diagnosed with a genetic bone disease called Osteogenesis Imperfecta as... Learn more

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04/17/17 Wheel:Life by: Betsy Bailey

At 18 years old, Mallory Weggemann walked into the hospital for an epidural she was receiving as... Learn more

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Quick Kicks: Gregory getting in the groove

New England’s secondary was much-maligned – often rightly so – in 2011. In an effort to plug some holes at that position, the Patriots wasted little time in free agency, signing six-year veteran Steve Gregory away from the San Diego Chargers. The Patriots gave Gregory a three-year pact, reportedly in the neighborhood of $9 million, after he started a career-best 13 games for San Diego last season. He had 18 starts in his previous five campaigns. Gregory broke into the NFL as a special teamer, like most undrafted rookies do, and he said he’s willing to do that for New England as well. However, for that kind of money, the 29-year-old must expect to be more than just a part-time player in Foxborough. “Oh, yeah, any player in this league … you strive to be a starter, and you approach it that way,” Gregory explained. “So, I’ll approach practice, the offseason – everything – to prepare myself to be a starter. I think that’s the only way you can go about it. Every player should approach it that way. The competition on the field will let it stand where it stands.”

April 19, 2012

Gregory getting in the groove

The Patriots gave Gregory a three-year pact, reportedly in the neighborhood of $9 million, after he started a career-best 13 games for San Diego last season. He had 18 starts in his previous five campaigns. Gregory broke into the NFL as a special teamer, like most undrafted rookies do, and he said he’s willing to do that for New England as well. However, for that kind of money, the 29-year-old must expect to be more than just a part-time player in Foxborough. “Oh, yeah, any player in this league … you strive to be a starter, and you approach it that way,” Gregory explained. “So, I’ll approach practice, the offseason – everything – to prepare myself to be a starter. I think that’s the only way you can go about it. Every player should approach it that way. The competition on the field will let it stand where it stands.” Bill Belichick covets players who can perform more than one task, and the 5-11, 195-pound Gregory certainly qualifies. In San Diego, he played both safety spots, nickel/slot corner, and was an edge corner for four years in college at Syracuse. He acknowledged that he’s more comfortable as a free-roaming safety, as opposed to playing closer to the line of scrimmage, but he’s prepared to take on whatever role is asked of him here.

April 19, 2012
Erik Scalavino

London 2012: £100 to charity for every medal won by Team USA

British children will be in line for a cash windfall with every medal won by an American athlete at the London 2012 Olympics, the United States Olympic Committee (USOC) has said. Every medal won by Team USA, which won 110 medals in total at the Beijing 2008 Olympics, will trigger a £100 donation to the Kids Company charity - which helps 17,000 children across London. “What we are trying to do is to be good guests and thank Britain for hosting the Olympic Games,” defending decathlon champion Bryan Clay told the Press Association. “The USOC is also doing something that I do not think that anybody has ever done before. We are going to donate £100 for every medal that an American athlete wins this year. “I think that at the last Olympics, we won about 110 medals. “It will be a pretty significant amount of money and something that Kids Company will be able to use.”

April 19, 2012
Amanda Rykoff, ESPN.com

Oakley Unveils "BEYOND REASON(TM)" Campaign Ahead of 2012 Olympics

U.S. Gold Medal Decathlete Bryan Clay and New York-Based Artist Natalie Frank Debuted Exclusive BEYOND REASON Installation at SoHo Oakley Store. NEW YORK, (BUSINESS WIRE) -- Oakley, one of the leading global sports brands, launched its BEYOND REASON(TM) campaign last night with a star-studded experience in New York City. The evening's event at the Oakley SoHo store featured 2008 Olympic gold medalist decathlete Bryan Clay and prominent artist Natalie Frank premiering a specially-commissioned BEYOND REASON art piece to showcase creatively how elite athletes approach their performance through a distinct, personal lens. During the 100 days leading up to the 2012 Olympic Games in London, Oakley will partner its family of athletes with artists from every corner of the world to launch BEYOND REASON. The campaign teams sport champions with creative minds that share the same convictions. Like the athletes, the artists are innovative and groundbreaking visionaries who reject conventional ideas to deliver the unexpected.

April 18, 2012

Georgia first state with lung cancer license plate

Jackie Archer and former NFL player Chris Draft stood next to Gov. Nathan Deal as he signed into law a bill that calls for the creation of a Lung Cancer Awareness license plate. "I honestly didn't think that I would be alive to see this happen, but I am," Archer said as she fought back tears. Archer is a lung cancer survivor. Doctors discovered it in 2005 after she was involved in a car accident. "My accident saved my life," said Archer. To this day doctors do not know how Archer got lung cancer because she never smoked and neither did her parents. "The whole stigma that lung cancer is a smokers disease, we are changing that stigma," said Archer.

April 16, 2012
Tony McNary - CBS Atlanta

Gold rush for Clay

American hoping to become first decathlete with three medals. Olympic champion Bryan Clay is hoping to successfully defend his decathlon crown in London this summer by claiming successive gold medals. The 32-year-old American won Olympic gold in Beijing four years ago having secured the silver medal in 2004 during the prestigious games in Athens. A bronze medal would give Clay the complete set, however, the Texas-born athlete is aiming for top spot and eclipsing the two gold medals Daley Thompson CBE won for Great Britain. Thompson won back-to-back golds at Moscow and Los Angeles, but could only manage fourth in Seoul in 1988, meaning no decathlete has secured three medals - a feat Clay now wants to accomplish.

April 16, 2012
Skysports.com

Olympic Gold Medalist to Debut New Book at APU Invitational

Bryan Clay, 2008 gold medalist in the decathlon, will sign copies of his new autobiography and compete in the Sixth Annual Bryan Clay Invitational at Azusa Pacific University Friday. It has been nearly four years since Bryan Clay captured his first Olympic gold medal in the decathlon, and while the journey to Olympic gold was marred with challenges, the reigning “World’s Greatest Athlete” is hoping to add another chapter to his story–the Olympic Games in London. As Clay, a Glendora resident, hopes to once again represent the USA in this summer’s Olympic Games in London and add to his gold from Beijing and 2004 silver from Athens, Clay is telling his story–one of a rebellious child who overcame drug use and a dysfunctional youth to become a devout Christian and a world class athlete.

April 15, 2012
Hazel Lodevico-To’o

James Dockery readies for second season with Cleveland Browns: Cornerback works to prove—again—he belongs in NFL

With the bass pounding from a Lil Wayne song in his charcoal Chrysler 300, James Dockery pulled into a parking spot in a small shopping complex in San Diego. Dockery, a Cleveland Browns cornerback and former Palm Desert High School and Oregon State University star, had arrived at work on a sunny weekday morning in early April. For more than two months, Dockery worked out at Fitness Quest 10, a renowned gym where New Orleans Saints quarterback Drew Brees and other pros train. Worn out after his rookie year, Dockery was recovering and tuning up for his second season with the Browns, whose offseason training program begins in Ohio on Monday.

April 15, 2012
Drew Schmenner, The Desert Sun

ASICS Signs Track and Field Athlete Bryan Clay

ASICS America is pleased to announce the signing of outstanding track and field athlete Bryan Clay. Clay is a two-time Olympic medalist in the decathlon and a two-time IAAF World Indoor Champion in the heptathlon. “It’s important for me to feel like I'm part of a family and not just a number,” says Bryan Clay. “ASICS embodies exactly that same principle! They go above and beyond to make you feel wanted, appreciated, and valued.” Clay is the reigning Gold medalist decathlete from the 2008 Beijing Games and Silver medalist at the 2004 Athens Games. He has also had success at the World Indoor Championships in the heptathlon with Gold medals in 2010 and 2008 and Silver medals in 2006 and 2004. Originally from Austin, Texas, Clay was raised in Hawaii where his mother gave him a choice to swim or run track and field. He chose track and field because he didn’t want to wear a swimsuit! Clay graduated from Azusa Pacific University in Glendora, Calif. where currently trains and resides with his wife and three children.

April 14, 2012

Procter & Gamble Announces Sponsorship of 28 U.S. Olympic and Paralympic Athletes and Hopefuls for London 2012 Olympic and Paralympic Games; Launches P&G|Team USA Youth Sports Fund

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced its sponsorship of 28 U.S. Olympic and Paralympic hopefuls for the London 2012 Olympic and Paralympic Games. These athletes will represent 13 iconic P&G brands, including Tide®, Crest®, Duracell®, Gillette®, Pampers® and others at the London 2012 Games. These world class athletes are part of the company’s global campaign that includes sponsorship of more than 150 athletes around the world. P&G also announced the launch of the P&G|Team USA Youth Sports Fund, with a goal of raising $500,000 through the London 2012 Games. The fund will help moms raise happy, healthy kids by providing broader access to youth sports as part of P&G’s ‘Thank you, Mom’ campaign. This is part of the company’s global effort to raise more than $5 million for youth sports.

April 4, 2012

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