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As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

Latest Headlines

08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more

07/14/17 By: Abel Mehari

When Taylor Lipsett was diagnosed with a genetic bone disease called Osteogenesis Imperfecta as... Learn more

04/17/17 Wheel:Life by: Betsy Bailey

At 18 years old, Mallory Weggemann walked into the hospital for an epidural she was receiving as... Learn more


Zico Announces to New Team of Athlete Endorsers

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. Team ZICO is comprised of 70 professional and amateur athletes with backgrounds in a variety of active endeavors. The group is headlined by current ZICO spokesmen Kevin Garnett and Olympic decathlete Bryan Clay, as well as professional surfer Bethany Hamilton, who is also sponsored by acai-drink company Sambazon.  Garnett, Clay and Hamilton are joined by around 20 other professional athletes including some from other major sports, however, most of Team ZICO consists of “grass-roots” amateur athletes whose primary focus is on health, fitness, and training.

May 2, 2012

Century Council Athlete Ambassadors Convey Anti-Underage Drinking Messages During Alcohol Awareness Month

In recognition of April as Alcohol Awareness Month, The Century Council today announced continued campaign efforts acknowledging benefits of living a healthy lifestyle and the consequences of binge drinking and underage drinking. The Century Council, a national not-for-profit funded by distillers dedicated to fighting drunk driving and underage drinking, announces new components to their Ask, Listen, Learn: Kids and Alcohol Don't Mix program including new Ambassadors, an in-school physical education competition and distribution of educational materials through Scholastic. What's more, Shaquille O'Neal will visit the University of Alabama to address college binge drinking.

May 2, 2012
PRNewswire via COMTEX

US swimming star Weggemann aims for nine events and as many golds at London 2012

United States swimming sensation Mallory Weggemann (pictured) has revealed that she is aiming to compete in nine events at the London 2012 Paralympics and does not want to settle for anything less than gold in every single one of them. The 22-year-old was paralysed from the waist down in January 2008 after she went for a series of three epidurals to help treat severe back pain before major complications with the procedure left her in a wheelchair and permanently disabled.

May 1, 2012

The Magazine Editor's Blog: Decathlon Gold Medalist Bryan Clay Stops By

Bryan Clay just dropped by my office. You probably haven't heard of him because, for some reason, the best athlete in the world doesn't get to be really famous anymore.* Clay is the winner of the most recent Olympic decathlon—ten events over two days, both of which last about 14 hours, all of which are spent in "the zone," that period of intense focus that successful athletes find themselves in during competition. That makes marathoners or race car drivers look like they're loafing. Anyway, Clay came by my office, along with ESPN The Magazine senior editor Alison Overholt and senior deputy editor Steve Malley, who oversee our Olympics coverage. He brought with him a box of Wheaties with his picture on it, so he's not totally unfamous.** But he should be a lot better known, not just because he's the best athlete in the world, but also because he has a great sense of humor. I know this because he didn't kill me when I stole his gold medal.

April 24, 2012
Gary Belsky, ESPN The Magazine Editor-in-Chief

One Event the U.S. Still Owns

Decathlon's Top Three Medal Contenders Are American; the Residue of a Visa Sponsorship. Ashton Eaton posted the world's highest score in the decathlon last year, making him a favorite to win Olympic gold in London this summer. But also favored are Bryan Clay (the defending Olympic champion) and Trey Hardee (defending world champion). And here's the red-white-and-blue of it: All three are American. Not long ago, the prospect of a U.S. medal sweep in a Summer Olympics event would have generated only modest excitement at home. After topping both the gold and total medal tables in the 1996, 2000 and 2004 Summer Games, Americans expected dominance. But four years after China displaced the U.S. atop the gold-medal table in Beijing, it's expected to wrest away the total-medal trophy in London as well. So henceforth, smaller victories may warrant larger celebrations stateside.

April 23, 2012
Scott Cacciola

ASICS Signs Track And Field Athlete Bryan Clay

ASICS America is pleased to announce the signing of outstanding track and field athlete Bryan Clay. Clay is a two-time Olympic medalist in the decathlon and a two-time IAAF World Indoor Champion in the heptathlon. “It’s important for me to feel like I'm part of a family and not just a number,” says Bryan Clay. “ASICS embodies exactly that same principle! They go above and beyond to make you feel wanted, appreciated, and valued.” Clay is the reigning Gold medalist decathlete from the 2008 Beijing Games and Silver medalist at the 2004 Athens Games. He has also had success at the World Indoor Championships in the heptathlon with Gold medals in 2010 and 2008 and Silver medals in 2006 and 2004. Originally from Austin, Texas, Clay was raised in Hawaii where his mother gave him a choice to swim or run track and field. He chose track and field because he didn’t want to wear a swimsuit! Clay graduated from Azusa Pacific University in Glendora, Calif. where currently trains and resides with his wife and three children.

April 23, 2012

Patriots’ Solder ready for any role

FOXBOROUGH, Mass. – The National Football League draft is an inexact science, made even more difficult if you’re not sure about veterans on your team are returning. Take the New England Patriots, for instance. They may go into the three-day extravaganza that starts next Thursday night not knowing if their starting left tackle, Matt Light, will be retiring. Light has said a decision on his future would come “sooner rather than later,” but would that uncertainty influence the Patriots, who took offensive lineman Nate Solder with their top pick a year ago? Probably not, Patriots personnel head Nick Caserio said. “Our thinking won’t change,” Caserio said. “We’ll do things on a day-to-day basis. … When we drafted Nate last year, he was the best player available and we already had some pretty good players (on the offensive line) who were already here.”

April 20, 2012

Glendora's Bryan Clay Finds Motivation After Gold

Glendora's Bryan Clay is attempting to become the first American to win three Olympic medals in the decathlon. Two-time Olympic decathlon medalist Bryan Clay can still find time for his family, faith and the 10 events for which he trains six days per week at Azusa Pacific University. It's the same Christian school from which the 32-year-old Glendora resident graduated in 2002 and where he met his wife, Sarah. Trying to juggle being an athlete, husband, father, entrepreneur, and author is like a decathlon in its own way, Clay said. But he allows his faith to guide him, he says. "I was blessed with certain gifts and talents and God gave them to me to be the best person I can be and to have a positive impact on other people," he said. When he's not running, jumping and hurdling in preparation for the London 2012 Olympics, Clay mentors students at the Azusa Pacific track. "They know who I am. I'm not anyone special," Clay, who was born in Texas and raised in Hawaii, said. "I have great relationships with a lot of them and try to help mentor a lot of them with life in general.

April 20, 2012
Irene Moore, NBC Los Angeles

Steve Gregory Happy To Be Back On The East Coast

FOXBORO — Steve Gregory is a smart guy. Faced with the possibility of being exposed as a Jets fan on Thursday — he was born in Brooklyn and grew up in New York — the New York native stopped and smiled. “I wasn’t really a fan of any team in particular,” he said when asked about his formative years during a break between workouts at Gillette Stadium on Thursday. “I follow players more. But a bunch of my buddies had Jets season tickets, so we used to go to the games a lot. I wasn’t really a fan of a team. I’m a New England Patriot fan.” The Patriots signed the New York native and Syracuse University product to a three-year deal last month, and now, he says he feels comfortable in blue and white. “It’s been great,” he said Thursday. “Came back out here to the East Coast with my wife, and I’m excited to be here. [I’m] thankful to the Kraft family, coach [Bill] Belichick and the organization for the opportunity to come out here and help this organization try and win a championship. “It’s a winning organization. Everyone’s goal is to win a Super Bowl, and I know that this gives me a great opportunity to do that.”

April 19, 2012
Christopher Price


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