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“FACTORY” - The source of prolific production. A location where the assembly, craft or process of converting raw materials into a finished product is born.

As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

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10/24/17 By: USA Hockey - Red Line Editorial, Inc.

Throughout his four years in high school, Declan Farmer got pretty good at juggling his academic... Learn more

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10/23/17 By: Abel Mehari

Life has its twist and turns that are completely unexpected, which can make or break an... Learn more

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08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more

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Former NFL Linebacker Chris Draft to be Honored at 33rd Annual Drum Major for Justice Awards

April 4, 2012 (Atlanta, GA) – Former NFL Linebacker Chris Draft and Founder of the Chris Draft Family Foundation (the “Foundation”) will be honored at the 33rd Annual Drum Major for Justice Awards Dinner in downtown Atlanta on Wednesday night in recognition of the Foundation’s health awareness efforts. The awards ceremony, the signature event of the SCLC/W.O.M.E.N. Inc., is held annually on the anniversary of Dr. Martin Luther King, Jr.’s assassination to mark the passing of one of the world’s great leaders, and to inspire others to carry on Dr. King’s spirit and legacy through service and leadership. The awards ceremony recognizes individuals and organizations who are accomplished barrier-breaking servant leaders – present day “Drum Majors” – who embody and perpetuate Dr. King’s legacy and spirit. This year’s honorees include Samuel L. Jackson, Sean Penn, and Al Sharpton.

May 14, 2012

Senior men's field set for 2012 Visa Championships

INDIANAPOLIS, Ind., May 14, 2012 - Defending U.S. all-around champion Danell Leyva of Miami/Team Hilton HHonors (Universal Gymnastics), who is also the 2011 World parallel bars champion, headlines the men's field for the 2012 Visa Championships, June 7-10, in St. Louis, Mo., at Chaifetz Arena on the campus of Saint Louis University. Performances at the Visa Championships will determine who advances to the 2012 U.S. Olympic Trials in San Jose, Calif., where the U.S. Olympic team will be determined. The entire 2011 World Championships team, which won the team bronze medal, is expected to compete: Jake Dalton of Reno, Nev./University of Oklahoma; Jonathan Horton of Houston/Team Hilton HHonors (Cypress Gymnastics), Steven Legendre of Port Jefferson, N.Y./Team Hilton HHonors (University of Oklahoma); Leyva; Alex Naddour of Gilbert, Ariz./Team Hilton HHonors (USA Youth Fitness Center); John Orozco of the Bronx, N.Y./Team Hilton HHonors (U.S. Olympic Training Center); and Chris Brooks of Houston/Team Hilton HHonors (Cypress Gymnastics), alternate.

May 14, 2012

Zico Announces to New Team of Athlete Endorsers

Looking to strengthen its position as a natural alternative to traditional sports drinks, ZICO has unveiled a new team of athlete endorsers. Team ZICO is comprised of 70 professional and amateur athletes with backgrounds in a variety of active endeavors. The group is headlined by current ZICO spokesmen Kevin Garnett and Olympic decathlete Bryan Clay, as well as professional surfer Bethany Hamilton, who is also sponsored by acai-drink company Sambazon.  Garnett, Clay and Hamilton are joined by around 20 other professional athletes including some from other major sports, however, most of Team ZICO consists of “grass-roots” amateur athletes whose primary focus is on health, fitness, and training.

May 2, 2012
www.bevnet.com

Century Council Athlete Ambassadors Convey Anti-Underage Drinking Messages During Alcohol Awareness Month

In recognition of April as Alcohol Awareness Month, The Century Council today announced continued campaign efforts acknowledging benefits of living a healthy lifestyle and the consequences of binge drinking and underage drinking. The Century Council, a national not-for-profit funded by distillers dedicated to fighting drunk driving and underage drinking, announces new components to their Ask, Listen, Learn: Kids and Alcohol Don't Mix program including new Ambassadors, an in-school physical education competition and distribution of educational materials through Scholastic. What's more, Shaquille O'Neal will visit the University of Alabama to address college binge drinking.

May 2, 2012
PRNewswire via COMTEX

US swimming star Weggemann aims for nine events and as many golds at London 2012

United States swimming sensation Mallory Weggemann (pictured) has revealed that she is aiming to compete in nine events at the London 2012 Paralympics and does not want to settle for anything less than gold in every single one of them. The 22-year-old was paralysed from the waist down in January 2008 after she went for a series of three epidurals to help treat severe back pain before major complications with the procedure left her in a wheelchair and permanently disabled.

May 1, 2012
www.bevnet.com

The Magazine Editor's Blog: Decathlon Gold Medalist Bryan Clay Stops By

Bryan Clay just dropped by my office. You probably haven't heard of him because, for some reason, the best athlete in the world doesn't get to be really famous anymore.* Clay is the winner of the most recent Olympic decathlon—ten events over two days, both of which last about 14 hours, all of which are spent in "the zone," that period of intense focus that successful athletes find themselves in during competition. That makes marathoners or race car drivers look like they're loafing. Anyway, Clay came by my office, along with ESPN The Magazine senior editor Alison Overholt and senior deputy editor Steve Malley, who oversee our Olympics coverage. He brought with him a box of Wheaties with his picture on it, so he's not totally unfamous.** But he should be a lot better known, not just because he's the best athlete in the world, but also because he has a great sense of humor. I know this because he didn't kill me when I stole his gold medal.

April 24, 2012
Gary Belsky, ESPN The Magazine Editor-in-Chief

One Event the U.S. Still Owns

Decathlon's Top Three Medal Contenders Are American; the Residue of a Visa Sponsorship. Ashton Eaton posted the world's highest score in the decathlon last year, making him a favorite to win Olympic gold in London this summer. But also favored are Bryan Clay (the defending Olympic champion) and Trey Hardee (defending world champion). And here's the red-white-and-blue of it: All three are American. Not long ago, the prospect of a U.S. medal sweep in a Summer Olympics event would have generated only modest excitement at home. After topping both the gold and total medal tables in the 1996, 2000 and 2004 Summer Games, Americans expected dominance. But four years after China displaced the U.S. atop the gold-medal table in Beijing, it's expected to wrest away the total-medal trophy in London as well. So henceforth, smaller victories may warrant larger celebrations stateside.

April 23, 2012
Scott Cacciola

ASICS Signs Track And Field Athlete Bryan Clay

ASICS America is pleased to announce the signing of outstanding track and field athlete Bryan Clay. Clay is a two-time Olympic medalist in the decathlon and a two-time IAAF World Indoor Champion in the heptathlon. “It’s important for me to feel like I'm part of a family and not just a number,” says Bryan Clay. “ASICS embodies exactly that same principle! They go above and beyond to make you feel wanted, appreciated, and valued.” Clay is the reigning Gold medalist decathlete from the 2008 Beijing Games and Silver medalist at the 2004 Athens Games. He has also had success at the World Indoor Championships in the heptathlon with Gold medals in 2010 and 2008 and Silver medals in 2006 and 2004. Originally from Austin, Texas, Clay was raised in Hawaii where his mother gave him a choice to swim or run track and field. He chose track and field because he didn’t want to wear a swimsuit! Clay graduated from Azusa Pacific University in Glendora, Calif. where currently trains and resides with his wife and three children.

April 23, 2012

Patriots’ Solder ready for any role

FOXBOROUGH, Mass. – The National Football League draft is an inexact science, made even more difficult if you’re not sure about veterans on your team are returning. Take the New England Patriots, for instance. They may go into the three-day extravaganza that starts next Thursday night not knowing if their starting left tackle, Matt Light, will be retiring. Light has said a decision on his future would come “sooner rather than later,” but would that uncertainty influence the Patriots, who took offensive lineman Nate Solder with their top pick a year ago? Probably not, Patriots personnel head Nick Caserio said. “Our thinking won’t change,” Caserio said. “We’ll do things on a day-to-day basis. … When we drafted Nate last year, he was the best player available and we already had some pretty good players (on the offensive line) who were already here.”

April 20, 2012
TOM KING

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