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As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

Latest Headlines

08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more

07/14/17 By: Abel Mehari

When Taylor Lipsett was diagnosed with a genetic bone disease called Osteogenesis Imperfecta as... Learn more

04/17/17 Wheel:Life by: Betsy Bailey

At 18 years old, Mallory Weggemann walked into the hospital for an epidural she was receiving as... Learn more


Jeremy Campbell soars at US Paralympic Trials Track & Field

INDIANAPOLIS — Jeremy Campbell didn’t need an official measurement to know his final throw in the discus event was a good one. “There we go — about time,” Campbell yelled as his final throw sailed at 62.52 meters (205-feet, 1-inch) at the U.S. Paralympic Trials — Track & Field. It was a soaring throw, but just short of his previous best of 63.45 meters, a world record (in the T44 class) he set at the Endeavor Games in Edmond, Okla. Campbell is expected to be part of the U.S. team that will compete in the London 2012 Paralympic Games and is awaiting an official announcement of the team nominees on Sunday. The Trials will help determine the 2012 U.S. Paralympic Team, but also includes athletes from 14 other countries.

July 3, 2012

U.S. Olympic Trials: Athletes Ready to Break Out in London

The Olympics are in London this year and the American team has a lot of young talent just waiting to break out. This talent is spread over a multitude of sports. Paige McPherson, Aly Raisman, Ashton Eaton and Christian Taylor are all in their first Olympics and will truly excel in London. Christian Taylor had a great youth career in the triple jump, winning gold in the triple jump at the 2007 World Youth Championships. He also did extremely well in the 2011 World Championships by earning a gold there as well. Taylor is a track and field competitor at the University of Florida and has won multiple NCAA championships. Taylor has a rival from the U.S. in the triple jump that he will have to beat—named Will Claye.

July 2, 2012
Scott Carasik

Taylor wins triple jump at the US trials, will be joined by Claye in London

EUGENE, Ore. — Reigning world champion Christian Taylor won the triple jump at the U.S. track trials on Saturday with a leap of 57 feet, 10 ¼ inches for a place on the Olympic team. Former Florida teammate Will Claye, who finished third at the world championships last year, also earned a spot on the team as the runner-up at 57-7. Walter Davis finished third with a jump of 54-9 1/4, but fell short of the Olympic “A’’ standard of 56-5 1/4 needed to compete in the London Games.

July 1, 2012
Associated Press

Travel & Training Recipient Mallory Weggemann Qualifies for the London Paralympics

Last Sunday in Bismarck, N.D., one day after the USA Paralympic Swimming trials concluded the U.S. Olympic Committee notified the 34 swimmers (20 women and 14 men) who will head to the 2012 Paralympic Games in London this summer. Among these is WSF 2011 Travel & Training recipient, Mallory Weggemann. Weggemann, who became paralyzed after an epidural for backpain, has persevered to become an elite Paralympic Swimmer. Since then, she has made a name for herself in the pool. In 2001, Weggemann won eight gold medals and has set nine world records at the International Paralympic Committee Swimming World Championships. She was also named Best Female Athlete with a Disability at ESPN’s ESPY awards. Weggemann’s current goal is to compete in and earn nine gold medals in the upcoming Paralympic Games in London.

June 28, 2012

Former UF teammates lock step toward Olympics

EUGENE, Ore. -- When Christian Taylor and William Claye hear rhythmic clapping build to a crescendo as they taxi down the triple jump runway inside Hayward Field, it will feel like old times in Gainesville, only much louder, with much more at stake. Taylor and Claye used to mesmerize their teammates at the University of Florida during practice duels. “Practices at Florida were very intense, and you had to compete hard or you would not survive,” Claye said. “Christian and I used to start our claps and practice would stop around us and everyone would watch and clap and say, ‘Oh, what are you going to do? Show us!’ ” Those steamy afternoons in the pit made them close friends and amiable rivals who have pushed each other to the top of the sport.

June 28, 2012
Linda Robertson

Clay Finishes the Race, Keeps the Faith

Azusa Pacific University salutes our Olympic champion Bryan Clay ’03 for the grace and character he demonstrated at the U.S. Track and Field Trials in Eugene, Ore., June 22-23. A true champion and role model, Clay pressed on after his dreams of a third Olympic appearance were dashed on the second day of competition when he stumbled in the 100-meter hurdles and was initially disqualified. Clay, overwhelmed by the consequences of one misstep, then fouled on his three attempts at the discus and lost his bid to become the only decathlete in history to medal in three Olympics. He holds a gold from Beijing in ’08 and a silver from Athens in ’04.

June 28, 2012
Rachel White

Former Ohio State gymnast reaches for Olympics

Brandon Wynn stands before two suspended rings, grabs one with each hand and calmly lifts his 165-pound frame over his head, his body becoming motionless. He goes through this and other technical holds for five-second intervals at Ohio State’s Steelwood Training Facility, occasionally taking a break to watch competition tape.It’s all part of Wynn’s six-hour daily routine. The former OSU gymnast is training for the U.S. Olympic trials. Already a member of the national team, he hopes to be one of five men selected to compete in the London Games this summer. “It’s what I’ve been doing since I was 7 years old; I’ve always wanted to be on the Olympic team,” said Wynn, a New Jersey native. “I can’t even imagine what that is going to feel like.”

June 28, 2012
Blake Williams

Brandon Wynn, NCAA & U.S. Champion and Olympic Hopeful, Believes In Teeter

What would cause one of top-rated gymnasts in America to start flipping upside-down a couple of times a day just weeks before the 2012 Olympic Trials and Summer Olympics in London? 22-year-old Brandon Wynn, the reigning All-Around NCAA and US National Champion on Still Rings and Olympic hopeful, has been doing gymnastics for over 16 years and is not immune to the aches and pains that accompany the tough demands of the sport. “One of the most important parts of training is finding a daily regimen that can keep you healthy. Gymnasts experience a lot of pounding on the joints, and over the years, I have dealt with a lot of lower back tightness and pain,” said Wynn.

June 28, 2012

ESPN: Bryan Clay won't pursue spot

EUGENE, Ore. -- Olympic decathlon champion Bryan Clay says he won't pursue a spot on the Olympic team in London after faltering at the U.S. track trials. Clay stumbled in the 110-meter hurdles then struggled in the discus during last weekend's multi-event competition, finishing in 12th place. Track's national governing body allows for the top three finishers in each event at the trials to earn a spot on the U.S. team, provided they have the "A" standard required to compete in the Olympics. Because only two U.S. decathletes had the standard -- trials winner Ashton Eaton and runner-up Trey Hardee -- only two spots on the team were filled. That led to some speculation that Clay might go for the standard at some point before the July 8 deadline set by the International Olympic Committee, and appeal to USA Track and Field for a place on the team.

June 28, 2012
Associated Press

Li-Ning USA Focus: Christian Taylor, courtesy of Li-Ning USA

Quick question. Have you heard of Li-Ning? You may remember a Chinese gymnast, the first Chinese athlete to win Olympic medals way back in 1984. Li-Ning became a huge hero in China with his six gymnastic medals in the LA Olympics. Or, perhaps you remember that the same famous Chinese gymnast who flew around the famous Bird's Nest stadium during the 2008 Olympics Opening Ceremonies. Or, perhaps, if you are a sneaker geek, you might know that Li-Ning is the largest Chinese owned sports footwear and apparel company in existence. "In fact, all are correct.. Li Ning is not just a former Olympic champion. He also owns the largest sports footwear and apparel brand in China. My job, is to make Americans aware of the next big brand from China-Li-Ning." noted Craig Heisner, VP of marketing for Digital Li-Ning USA.

June 28, 2012


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