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By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

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08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more

07/14/17 By: Abel Mehari

When Taylor Lipsett was diagnosed with a genetic bone disease called Osteogenesis Imperfecta as... Learn more

04/17/17 Wheel:Life by: Betsy Bailey

At 18 years old, Mallory Weggemann walked into the hospital for an epidural she was receiving as... Learn more


Business of the Olympic Games: Discipline & Bryan Clay

In the office or on the track, Olympic decathlete Bryan Clay has a championship attitude. Bryan Clay is talking about the Men’s Decathlon, a grueling two-day contest in which athletes compete in 10 track and field events. He knows what it’s like to be on top, having won the Gold Medal at the Beijing 2008 Olympic Games and at numerous other international competitions. Clay’s formal introduction to the decathlon came at Azusa Pacific University, which recruited him from his native Hawaii. Early on, his coach told him, “much is given, much is expected.” Clay says he took those words to heart in his disciplined approach to his athletic training, his personal conduct, and his business ventures.

July 17, 2012

London 2012: Christian Taylor aims high as Phillips Idowu stays away

On the weekend that Britain's triple jumper Phillips Idowu withdrew from his fourth consecutive competition of the season with an injury problem, his biggest rival for the Olympic title, the world champion Christian Taylor, said he will be aiming to break the world record at London 2012.
The 21-year-old American, who beat Idowu at the world championships in Daegu, South Korea, last year, seemed unperturbed by the heavy rain at Crystal Palace, jumping 17.41m to win the competition. "This is great preparation for the Olympic Games. I've been jumping in rain every competition so I think I'm getting to used to working with the elements … I'm just fine-tuning to go for this world record," Taylor said of Jonathan Edward's 18.29m leap set at the world championships in 1995. "That's what I'm going for. I wouldn't be out here if I didn't believe I had the strength and the talent to do it."

July 16, 2012
Anna Kessel

Steve Gregory as Patriots' Breakout Candidate

After breaking down the safeties earlier today, let’s dive a little deeper into the depth chart. Pressure to perform: Patrick Chung has the ability to be one of the biggest playmakers on the Patriots’ defense, and there’s no doubting that he is their best safety. The problem has been with injuries. Chung was held out of eight games last season, which could have been a breakout year due to the turnover at the safety position. He added some explosion to the back end of the defense during his return in the playoffs, and the Patriots need more of that in 2012. It’s an even more important season for Chung due to the fact that it’s a contract year. If he plays well and stays healthy, he could earn a nice deal. But if he succumbs to injuries, it will be more difficult to negotiate a big paycheck.

July 12, 2012
Boston Herald

Christian Taylor leaps his way to London Games

Christian Taylor used to bounce around the house when he was little. Now, at 22, he’s a world champion in men’s triple jump. London will be his first Olympics, where he is the favorite to bring home a gold medal for USA Track and Field. “We actually had to replace the floorboards in the house because I was constantly jumping and they were giving…so that was a problem,” Taylor admits of his ‘jumpy’ childhood. “But I repaid [my parents] now.”

July 11, 2012

USA Today: Olympians get prepped by Ralph Lauren

USA Today -- U.S. Olympians are taking a sartorial trip into the pony-infused world of prep. In a third collaboration with the United States Olympic Committee, designer Ralph Lauren will wrap America's top athletes in impeccably tailored red, white and blue at the Olympics opening ceremony July 27. David Lauren, the designer's son and the company's executive vice president of advertising, marketing and corporate communications, calls the classic London uniforms "an evolution" from the smart blazers and trousers showcased at the 2008 Beijing Games, and a dressier look than the casual shorts ensemble designed for Athens in 2004.

July 10, 2012

Paralympic Champion Setting Sights On 2016 Olympics

SAN DIEGO -- History will be made at the 2012 Olympic Games when South African Oscar Pistorius runs for his country in track and field. The double-leg amputee has already been a Paralympic champion. He will be the first Paralympian to run as an Olympian. His story has inspired other athletes to shoot for the same lofty goal.

July 10, 2012

UCO Athlete, Jeremy Campbell, Makes U.S. Paralympic Team

University of Central Oklahoma resident athlete Jeremy Campbell will get the opportunity to repeat as a gold medalist when he represents the nation as a member of the U.S. Paralympic Track and Field Team in the 2012 Paralympic Games in London, Aug. 29 to Sept. 9. Campbell’s nomination came after his throw of 62.52m in the men’s discus T44 at the U.S. Paralympic Track and Field Trials in Indianapolis last weekend. This marks the second time Campbell has been selected for the U.S. Paralympic team. Campbell won two gold medals in the 2008 Paralympic Games in Beijing, meaning he will head to London as the reigning Paralympic champion in men’s discus and get a chance to defend his title.

July 6, 2012

Top 10 Offseason Moves: #8 Steve Gregory Signed at Safety

Heading into the offseason, most fans and media analysts believed that the Patriots most pressing need was at safety. It would be hard to disagree with that sentiment. In 2011, the Patriots featured the second worst passing defense of All-Time, and had a revolving door at safety that never really ceased, even into the postseason. Long-time contributors Brandon Meriweather and James Sanders were released in the preseason (along with veteran Brandon McGowan), with Patrick Chung the only key player from 2010 at the position returning. During the year, the Patriots ended up losing Chung for eight games, early season starter Josh Barrett for the season, James Ihedigbo for stretches during games with a shoulder injury, and were forced to bench Sergio Brown due to poor play on the back-end. Even cornerbacks Devin McCourty and Sterling Moore were forced to play the position for stretches.

July 3, 2012
Greg Knopping

2012 U.S. Paralympic Track & Field Team named for London

INDIANAPOLIS — U.S. Paralympics, a division of the United States Olympic Committee, announced today the 54 athlete nominations for the 2012 U.S. Paralympic Track & Field Team. The roster includes 19 female athletes and 35 male athletes who will represent the United States at the 2012 Paralympic Games in London, Aug. 29-Sept. 9, pending approval from the USOC. The nominations are highlighted by Jessica Galli (Hillsborough, N.J.), who was the most decorated U.S. track and field athlete at the 2008 Beijing Paralympic Games with five medals, and four-time Beijing medalist Tatyana McFadden (Clarksville, Md.) and three-time medalist Amanda McGrory (Kennett Square, Pa.), and three-time medalist Jim Bob Bizzell (Odessa, Texas). In total, Team USA won a total of nine gold, 14 silver, and five bronze medals in Beijing, two more medals than the team won at the Athens 2004 Paralympic Games.

July 3, 2012


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