“FACTORY” - The source of prolific production. A location where the assembly, craft or process of converting raw materials into a finished product is born.

As a specialized sports and entertainment agency, we help our clients develop a holistic brand that connects each phase of their lives to paint a cohesive, lasting image.

By focusing on five pillars of brand development - professional career, philanthropy, business interaction, resources/infrastructure, and public exposure - and tying each component together to reinforce an overarching message, TFA shapes clients’ desired brand image and develops a plan to monetize the opportunities through the vast network of corporate, media and personal relationships.

Latest Headlines

10/24/17 By: USA Hockey - Red Line Editorial, Inc.

Throughout his four years in high school, Declan Farmer got pretty good at juggling his academic... Learn more

10/23/17 By: Abel Mehari

Life has its twist and turns that are completely unexpected, which can make or break an... Learn more

08/25/17 By: Abel Mehari

While growing up in Utah, Nicole Roundy was a driven, outgoing, and ambitious individual who had... Learn more


London 2012: Christian Taylor holds off Will Claye for triple jump gold

Christian Taylor, the American world triple jump champion, added Olympic gold to his tally last night, holding off his compatriot Will Claye in a contest whose earlier stages almost saw Taylor eliminated after two fouls. Prior to the competition Taylor had aimed to break Jonathan Edwards's 1995 world record of 18m 29cm, but took the Olympic title with a jump of 17.81, the longest of the year. The contest was originally billed as a showdown between the 22-year old American and Phillips Idowu until the injured Briton failed to qualify for the final.

August 10, 2012
Robert Booth

USA's Taylor, Claye take gold, silver in triple jump

LONDON – Thursday night, they were overshadowed by the sprinters —Usain Bolt and the other Jamaicans can do that — but Christian Taylor and Will Claye didn't care too much. Christian Taylor of the USA leaps to gold in the triple jump on Thursday at Olympic Stadium. Two Americans won gold and silver in the men's triple jump, the first 1-2 Olympic finish since 1992. Taylor, 22, the reigning world champion, won gold with a season-best jump of 58 feet, 5¼ inches (17.81 meters). Claye, 21, who had already won bronze in the long jump here in London, took silver with a jump of 57-9¾ (17.62).

August 10, 2012
USA Today: Nicole Auerbach

ESPN: Christian Taylor wins triple jump

LONDON -- Christian Taylor won the Olympic triple jump gold medal on Thursday night to go with his world title, overtaking U.S. teammate Will Claye with his fourth jump in the final. Taylor continued his season-leading form with a best jump of 17.81 meters, 19 centimeters clear of second-place Claye. Italy's Fabrizio Donato, the 35-year-old European champion, took bronze at 17.48. Taylor is the world champion outdoors and Claye has the world indoor title, and together they're looking to break the world record of 18.29 meters set by Britain's Jonathan Edwards in 1995.

August 10, 2012
Associated Press

Gator Nation Is At The 2012 Olympics, Day 11: Christian Taylor Set Up To Medal

Taylor required one jump to qualify first at 17.21 meters for the semifinals of the men's triple jump on Tuesday. The efforts re-establish Taylor as the favorites to capture gold in their respective events. Taylor's been the gold medal favorite since he won the triple jump at the 2011 World Championships, and he's far and away the best U.S. jumper, having taken all of one attempt to post the best jump at the 2012 U.S. Olympic Trials.

August 9, 2012

American Triple Jumper Christian Taylor: the Will to Win From Within

The 2012 Games mark the Olympic debut of 22-year-old Christian Taylor, the youngest competitor in the triple jump finals (save for his American teammate, Will Claye). Taylor: "The passion and drive that I have takes my body to another level." Taylor was the 2011 world champion in the triple jump—an event in which the United States hasn’t won an Olympic medal since the 1996 Games in Atlanta—and he represents the United States' best chance at winning gold in a men’s track & field event.

August 9, 2012
Zac Clark

My Toughest Workout: Olympic Triple Jumper Christian Taylor

Though he’s also a top-notch competitor in the long jump and 400-meter relay, Christian Taylor narrowed his goals: Now he wants to beat the world record in the triple jump. “Coach says it’s better to exceed in one than to be average in several,” he says. And that the Fayatteville, Ga. native has. Taylor’s personal best, 17.96, won him gold at the World Championships in South Korea in 2011. Ultimately, he’s looking to top the world record, set by Jonathan Edwards at 18.29 in 1995. He hopes that the Olympic crowds will help get him revved.

August 8, 2012
Maghan McDowell

Steve Gregory and Will Allen: Patriots Free Agent Reset

I think we can all agree that if there was one area in the Patriots defense that most needed an upgrade this offseason, it was next to Patrick Chung at safety. Despite a weak safety draft class and a shallow free agent market, the Patriots addressed that need drafting Tavon Wilson and Nate Ebner and signing Steve Gregory and Will Allen. So where will Gregory and Allen fit in this season and are they the answer the Patriots need?

August 8, 2012
Doug Kyed

Sharon Day 16th in Heptathlon at London Olympics

Stephanie Brown Trafton was unable to repeat as the Olympic champion in the women’s discus Saturday at the London Olympics and was unable to win a medal, finishing eighth overall.

Meanwhile, Sharon Day moved up two spots from her first-day placing of 18th in the heptathlon to 16th with 6,232 points.

Trafton, an Arroyo Grande High and Cal Poly graduate, placed eighth with a best of 206 feet, 8 inches. In the 2008 Beijing Olympics, Trafton won the discus when she threw 212-5 on her first throw. Her first throw Saturday was also her best, but it wasn’t enough.

August 7, 2012


EL SEGUNDO, Calif., Aug. 7, 2012 /PRNewswire/ -- ZICO Pure Premium Coconut Water is proud of their presence at the London 2012 Olympic Games as the official coconut water supporting and hydrating select athletes and even spectators. The London 2012 Olympic Games mark the beginning of ZICO's long-term commitment to the Olympic movement. Over the coming years ZICO will look to develop unique programs and events that will bring the spirit of the Olympics to millions of naturally powered athletes, families and fans.

August 7, 2012
Press release


Subscribe to The Factory Agency RSS