FINIS, Inc., a leader in technical swimming equipment, is proud to announce that the “Redefine Limitations” campaign, featuring sponsored athlete and Paralympic Gold Medalist Mallory Weggemann, has been nominated for a 2015 Telly Award in the category of online webisodes, segments or promotional pieces.

The Telly Awards are the premier award honoring the finest film and video productions; groundbreaking web commercials, videos, and films; and outstanding local, regional, and cable TV commercials and programs. Last year’s Telly Awards received over 12,000 entries from all 50 states and five continents.

In November 2014, FINIS teamed up with The Factory Agency and highly acclaimed director Hans Rosenwinkel to launch an awe-inspiring “Redefine Limitations” campaign. This digital and print campaign captures a glimpse into Weggemann’s daily life as she sets her sights on the Rio 2016 Paralympic Games.

Weggemann’s swimming career has included unexpected twists and turns, and 2014 was no exception: Weggemann spent most of last year recovering from a severe arm injury. Even through large and small setbacks, Weggemann has continued to redefine limitations and push forward to overcome seemingly impossible obstacles. After winning gold and bronze medals at the 2012 Paralympic Games, Weggemann has high expectations for the Rio 2016 Paralympic Games.
Next up for Weggemann are the CanAm Championships in Toronto, which are qualifiers for the upcoming World Championships and the Para-Pan Am Games this summer.
CLICK HERE to vote for Redefine Limitations. Voting closes Friday, April 10, 2015.

Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the U.S. market; later, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by U.S. and international Olympic teams, elite triathletes, and fitness swimmers.
Innovative research and design is FINIS’s highest priority. This dedication has resulted in truly unique products, such as the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique; the Neptune MP3, which uses bone conduction technology to transmit music to the inner ear instead of ear buds; and the Z2 Zoomers fins, which demonstrate FINIS’s intimate understanding of swimming musculature, hydrodynamics, and engineering.

March 18, 2015
Mel Stewart - SwimSwam